“Purposeful storytelling isn’t show business, it’s good business.”

Background

I was born in France and explored photography before studying cinema and filmmaking at La Sorbonne, Paris.

French Touch

Very quickly, the desire to tell stories and express them through images led me to advertising. I have directed movies for a wide variety of brands such as Strauss, Sabon, Plaza International in Israel or in US, Société Générale, Chronopost, Renault, and many others in France.

Art Director + Editor

Besides, I am editor of my own movies as well. Indeed, I see editing as a direct extension of my work - where everything is played out in terms of storytelling. For the past fifteen years, I've also been putting this expertise for others and collaborate with producers, cinematographers, creative…

The Storytelling

The goal? To tell a story - not with words - but with demanding aestheticism and, above all, where the brand will find its singular visual signature.