SHOWREEL
Clients Sabon, Lancome, Plaza International, Hermes...
Genre Commercials - Branding - Storytelling
Duration 60"
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![Showreel](images/illustr/showreel.jpg)
UNDER ARMOUR
Title Tell Your Story
Genre Commercial / Branding
Topic Women empowered through sport to fight breast cancer
Concept Mindhunters
Duration 60"
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![Under Armour](images/illustr/ua.jpg)
ALLIANZ
Title The Heist
Genre Commercial
Topic No need to live a dangerous life to benefit from an insurance
Production Defy Productions
DOP Brad Day
Concept Mindhunters
Duration 60"
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![Allianz](images/illustr/allianz.jpg)
STRAUSS
Title The Kitchen Foodtech Hub
Genre Commercial
Topic Those engineers don't have superpowers but great technologies
Production Fringe
Copywriter Aviv Vana
Concept Mindhunters
Duration 45"
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![Strauss](images/illustr/strauss.jpg)
SABON
Title The Enchantress - Sabon's 25th Anniversary
Genre Commercial (TV version)
Topic A journey in wonders and poetry to celebrate joy
Production Luna Oz - Quad Group
Agency Pulsar Insights / Eva Layani
Copywriter Agath Gourevitch
Duration 30"
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![Sabon](images/illustr/sabon_tv.jpg)
SABON
Title The Enchantress - Sabon's 25th Anniversary
Genre Commercial (long version)
Topic A journey in wonders and poetry to celebrate joy
Production Luna Oz - Quad Group
Agency Pulsar Insights / Eva Layani
Copywriter Agath Gourevitch
Duration 1mn50
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![Sabon](images/illustr/sabon_long.jpg)
ISRAEL DEFENSE FORCES
Title The Lone Soldier
Genre Commercial / Storytelling
Topic A true story about an IDF's lone soldier in Lebanon
Production Wisdom Tribe
Copywriter Yaacov Lehman
Duration 2mn45
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![IDF](images/illustr/idf.jpg)
NCSY (USA)
Title Spiritual Warrior
Genre Storytelling
Topic A young jewish man seeks for light in the middle of darkness
Production Wisdom Tribe
Copywriter Yaacov Lehman
Duration 2mn47
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![IDF](images/illustr/ncsy.jpg)
SAADYA "EIN YEOUSH BAOLAM"
Title Ein Yeoush Baolam
Genre Music Video
Topic Movie Theaters Trailer
Production Luna Oz - Quad Group
Duration 1mn10
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![Ein Yeoush Baolam](images/illustr/eyb_trailer.jpg)
SAADYA "EIN YEOUSH BAOLAM"
Title Ein Yeoush Baolam
Genre Music Video
Topic Saadya's new single
Production Luna Oz - Quad Group
Duration 4mn09
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![Ein Yeoush Baolam](images/illustr/eyb.jpg)
EIFFAGE
Title The Horror
Genre Commercial
Topic Two students stuck in a high school devoid of light and resources
Production Fisherscreen (Paris)
Copywriter Alexandra Minot
Duration 90"
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![Eiffage](images/illustr/eiffage.jpg)
PLAZA INTERNATIONAL
Title Gael Nauer series
Genre Branding
Production D-Vision Agency
Director Sasha Prilutsky
Edit Mickael Obadia
Duration 6x90"
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![Plaza International](images/illustr/plaza.jpg)
HERMES
Title Time Is Eternity
Genre Commercial
Topic Two women tear each other apart for the love of a man
Production Mindhunters
Duration 90"
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![La Vie Autrement](images/illustr/hermes.jpg)
LIFE, DIFFERENTLY
Title La Vie Autrement
Genre Storytelling
Topic Children's disabilities cure through a special therapy: dog therapy
Production Rivka Fertig for Sea Studio
Duration 45"
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![La Vie Autrement](images/illustr/vie.jpg)
CANCER@WORK
Title Seule Au Monde (Alone In The World)
Genre Commercial / Storytelling
Topic A woman wanders alone at work, abandoned by everyone
Production Fisherscreen (Paris)
Partners Altran, Elior, Banque Palatine
Copywriter Stéphane Le Frapper
Duration 45"
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![Cancer@Work](images/illustr/sam.jpg)
SYMPATHETIC VIBRATIONS
Title Sympathetic Vibrations
Genre Promo
Topic A portrait of the violinist Daniel Ahaviel
Production Luna Oz - Quad Group
Concept Mindhunters
Duration 1mn20
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![Daniel Ahaviel](images/illustr/daniel.jpg)
PREPARE FOR COMBAT
Title Prepare for Combat
Genre Short
Topic Stuntman Mr. Puma executes one of his most dangerous stunt
Production Pacifico
Duration 2mn54
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![Prepare for Combat](images/illustr/combat.jpg)
![About](images/about.jpg)
“Purposeful storytelling isn’t show business, it’s good business.”
- Background
- I was born in France and explored photography before studying cinema and filmmaking at La Sorbonne, Paris.
- French Touch
- Very quickly, the desire to tell stories and express them through images led me to advertising. I have directed movies for a wide variety of brands such as Strauss, Sabon, Plaza International in Israel or in US, Société Générale, Chronopost, Renault, and many others in France.
- Art Director + Editor
- Besides, I am editor of my own movies as well. Indeed, I see editing as a direct extension of my work - where everything is played out in terms of storytelling. For the past fifteen years, I've also been putting this expertise for others and collaborate with producers, cinematographers, creative…
- The Storytelling
- The goal? To tell a story - not with words - but with demanding aestheticism and, above all, where the brand will find its singular visual signature.