I was born in France and explored photography before studying cinema at La Sorbonne, Paris. Very quickly, the desire to tell stories and express them through images led me to make the transition to advertising, working for a wide variety of brands such as Strauss, Sabon, Plaza International in Israel, Société Générale, Chronopost, Renault, and many others in France and also American organizations such as NCSY.
It's no coincidence that I also edit most of my work. Indeed, I see editing not as an additional stage in the making of the film, but rather as a direct extension of my work as a director, where everything is played out in terms of storytelling.
And for the past fifteen years, I've also been putting this expertise in editing for others and collaborate with: producers, directors, digital managers, art directors, non-governmental organizations…
What do they all have in common? Telling a story with the ambition of leading them towards a demanding aestheticism, and above all where the brand will find its singular visual signature.